The Korean-born designer Rok Hwang is the founder and designer of Rokh. He moved to Austin, Texas and grew up there. In 2004, he moved to London to attend Central Saint Martins. He earned a BA degree in menswear and an MA in womenswear. Hwang won the first prize for Central Saint Martins’ graduate collections in 2009. He worked under Phoebe Philo at Celine as a ready-to-wear designer for her debut collection. After, he worked as a freelance designer at Chole and Louis Vuitton.
In 2016, he finally launched his own brand, Rokh. Later in 2018, Hwang was the first Korean to be selected as a finalist at the LVMH Prize and received the Special Prize. Rokh is known for elegant and adaptable garments balancing of femininity and masculinity. He made a debut collection at Paris Fashion Week in Feb 2019. Rokh has over 12o stockists such as Ssense, Mytheresa, Farfetch, Lane Crawford, Net-a-Porter, and more.
Fall 2019 Ready-to-wear
Spring 2020 Ready-to-wear
“I try to always create my own narrative and new language for my brand. This is the way I want to be seen and this is the way I know”.
Rok Hwang
Hope you enjoyed exploring the rising Korean designer, Rok Hwang and his brand, Rokh. He tries to understand individual modern wardrobe and expand the language of fashion that are taken around us. Can you see his aesthetic through his collections? Comment below your thoughts of this post. For more information, check out the Instagram.
KOREAN DAILY WEAR 